Description: The business card and letterhead projects are made for a real company owned by my dad, called New Beginning Home Improvement LLC.
Process: In Adobe Illustrator I used the shape tool to create a triangle, and then I copied the design twice arranging each triangle to overlap one another having with their opacity levels low. Using the eyedropper tool, I captured the color shades of blue, yellow, and grey from New Beginning Home Improvement’s website. For the letterhead I placed the logo into an InDesign document, and cropped it to the top right side of the page where next to it I wrote the title of the company, and across from the title the company employee email, address, and location information. Between the title and body copy I drew a straight line using the pen tool, and I reinserted my logo on the bottom of the page and lowered its opacity to 8% to create a watermark. For the business card project I brought my logo into Adobe InDesign onto two 3.5 x 2 boxes I drew with the shape tool. I put the logo on the left side of the first box with the title of the company next to it, and then I wrote the company address, email, and location information on the right side of the box.
Programs/Tools Used: Adobe Illustrator and Adobe InDesign.
Logo – Font #1 Name & Category: Impact – San Serif
Logo – Font #2 Name & Category: Minion Pro – Old Style
Stationery – Font #1 Name & Category: Impact – San Serif
Stationery – Font #2 Name & Category: Minion Pro – Old Style
How the logo represents the company: My logo depicts three triangles overlapping each other is a symbol for homes and roofs which creates a good reasonable trademark for a home improvement company like New Beginnings Home Improvement LLC.